{"id":16411,"date":"2025-12-02T20:09:00","date_gmt":"2025-12-02T23:09:00","guid":{"rendered":"https:\/\/oab.estrategia.com\/portal\/?p=16411"},"modified":"2026-01-20T20:06:13","modified_gmt":"2026-01-20T23:06:13","slug":"como-fazer-um-bom-marketing-juridico-sem-ferir-o-codigo-de-etica-da-oab","status":"publish","type":"post","link":"https:\/\/oab.estrategia.com\/portal\/como-fazer-um-bom-marketing-juridico-sem-ferir-o-codigo-de-etica-da-oab\/","title":{"rendered":"O que a OAB permite no Marketing Jur\u00eddico?"},"content":{"rendered":"\n<p><\/p>\n\n\n<a id=\"cta-icon\" href=\"https:\/\/sndflw.com\/i\/advocacia-na-pratica\" target=\"blank\" style=\"background:rgb(174,10,11)\">\n            <img decoding=\"async\" src=\"https:\/\/oab.estrategia.com\/portal\/wp-content\/uploads\/2023\/12\/07160715\/whatsapp_1385.webp\" alt=\"\" alt=\"whatsapp_1385\"><span > Acesse agora o grupo Advocacia na Pr\u00e1tica<\/span><\/a>\n\n\n\n<p><\/p>\n\n\n\n<p>Fazer um bom marketing \u00e9 um diferencial para qualquer profiss\u00e3o. Contudo, diante da grande quantidade de advogados no Brasil, s\u00e3o cerca de 1,3 milh\u00e3o de profissionais ativos segundo o Conselho Federal da OAB, o <strong>marketing jur\u00eddico<\/strong> se torna ainda mais essencial para quem deseja se destacar no mercado.<\/p>\n\n\n\n<p>Mas, quando o assunto \u00e9 marketing na advocacia, surgem d\u00favidas importantes. Isso acontece porque existem regras espec\u00edficas que limitam a publicidade profissional, como o C\u00f3digo de \u00c9tica da OAB, o Estatuto da Advocacia e o Provimento n.\u00ba 205\/2021. Por receio de cometer alguma infra\u00e7\u00e3o, muitos advogados acabam evitando qualquer a\u00e7\u00e3o de visibilidade, perdendo oportunidades de atrair e fidelizar clientes de forma \u00e9tica.<\/p>\n\n\n\n<p>Ent\u00e3o surge a grande quest\u00e3o: como fazer marketing jur\u00eddico de maneira correta, \u00e9tica e dentro das normas da OAB? \u00c9 exatamente isso que voc\u00ea vai entender neste artigo.<\/p>\n\n\n\n<p><\/p>\n\n\n<a id=\"cta-icon\" href=\"https:\/\/sndflw.com\/i\/advocacia-na-pratica\" target=\"blank\" style=\"background:rgb(174,10,11)\">\n            <img decoding=\"async\" src=\"https:\/\/oab.estrategia.com\/portal\/wp-content\/uploads\/2023\/12\/07160715\/whatsapp_1385.webp\" alt=\"\" alt=\"whatsapp_1385\"><span > Acesse agora o grupo Advocacia na Pr\u00e1tica<\/span><\/a>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regulamentacao-sobre-marketing-na-advocacia\"><span id=\"regulamentacao-sobre-marketing-na-advocacia\">Regulamenta\u00e7\u00e3o sobre Marketing na advocacia<\/span><\/h2>\n\n\n\n<p>Atualmente, o marketing jur\u00eddico \u00e9 regulamentado pelos seguintes normativos:<\/p>\n\n\n\n<p>\u2022 Provimento n.\u00ba 205\/2021 do CFOAB<br>\u2022 Estatuto da Advocacia (Lei n. 8.906\/1994)<br>\u2022 C\u00f3digo de \u00c9tica e Disciplina da OAB (Resolu\u00e7\u00e3o n.\u00ba 02\/2015)<\/p>\n\n\n\n<p>Essas normas t\u00eam um objetivo comum: manter a sobriedade da advocacia, evitar a capta\u00e7\u00e3o indevida de clientes e impedir a mercantiliza\u00e7\u00e3o da profiss\u00e3o.<\/p>\n\n\n\n<p>Em outras palavras, o marketing \u00e9 permitido, desde que informativo, moderado e respons\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quais-praticas-sao-permitidas-e-quais-sao-proibidas-no-marketing-juridico\"><span id=\"quais-praticas-sao-permitidas-e-quais-sao-proibidas-no-marketing-juridico\">Quais pr\u00e1ticas s\u00e3o permitidas e quais s\u00e3o proibidas no marketing jur\u00eddico?<\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\"><strong>O que <mark style=\"background-color:rgba(0, 0, 0, 0);color:#03900e\" class=\"has-inline-color\">PODE<\/mark> no Marketing Jur\u00eddico? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Conte\u00fado informativo<\/strong>: Publica\u00e7\u00f5es, artigos, palestras, v\u00eddeos e posts com orienta\u00e7\u00e3o e informa\u00e7\u00e3o jur\u00eddica s\u00e3o permitidos, desde que sem car\u00e1ter promocional.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Presen\u00e7a nas redes sociais<\/strong>: Advogados e escrit\u00f3rios podem estar nas redes sociais, respeitando o C\u00f3digo de \u00c9tica e o Provimento 205\/2021.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Impulsionamento permitido<\/strong>: \u00c9 poss\u00edvel patrocinar conte\u00fado, desde que n\u00e3o haja oferta direta de servi\u00e7os jur\u00eddicos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Lives e v\u00eddeos<\/strong>: As transmiss\u00f5es ao vivo e conte\u00fados em v\u00eddeo s\u00e3o autorizados, desde que mantenham car\u00e1ter educativo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-positive\">\n<li><strong>Chatbots<\/strong>: O uso de rob\u00f4s de atendimento \u00e9 permitido para facilitar a comunica\u00e7\u00e3o e melhorar o servi\u00e7o prestado.<\/li>\n\n\n\n<li><strong>Website profissional<\/strong>: Manter um site institucional com informa\u00e7\u00f5es e primeiros esclarecimentos ao potencial cliente \u00e9 totalmente permitido.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\"><strong>O que <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">N\u00c3O PODE<\/mark> no Marketing Jur\u00eddico?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>Promo\u00e7\u00f5es mercantis<\/strong>: N\u00e3o \u00e9 permitido oferecer descontos, sorteios, brindes, consultas gr\u00e1tis ou qualquer vantagem para captar clientes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>Divulga\u00e7\u00e3o de lista de clientes<\/strong>: Usar o nome de clientes como forma de promo\u00e7\u00e3o \u00e9 proibido.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>An\u00fancios ostensivos<\/strong>: Publicidade com apelo comercial agressivo, especialmente em plataformas de v\u00eddeo, n\u00e3o \u00e9 permitida.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>Mala direta n\u00e3o solicitada<\/strong>: O envio de cartas ou e-mails promocionais \u00e9 vedado, exceto quando houver autoriza\u00e7\u00e3o pr\u00e9via do destinat\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-cnvs-list-styled-negative\">\n<li><strong>Mat\u00e9rias compradas<\/strong>: Publica\u00e7\u00f5es pagas em ve\u00edculos de comunica\u00e7\u00e3o para autopromo\u00e7\u00e3o n\u00e3o s\u00e3o autorizadas.<\/li>\n\n\n\n<li><strong>Conte\u00fados depreciativos<\/strong>: A OAB pro\u00edbe publica\u00e7\u00f5es que banalizem, ridicularizem ou diminuam a advocacia, incluindo memes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-fazer-um-bom-marketing-juridico-na-pratica\"><span id=\"como-fazer-um-bom-marketing-juridico-na-pratica\">Como fazer um bom marketing jur\u00eddico na pr\u00e1tica?<\/span><\/h2>\n\n\n\n<p>Apesar das restri\u00e7\u00f5es, \u00e9 totalmente poss\u00edvel construir uma imagem forte, profissional e \u00e9tica. Aqui v\u00e3o algumas estrat\u00e9gias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visual s\u00f3brio e identidade coerente<\/strong>: Use elementos discretos, limpos e profissionais em seu site, redes sociais e materiais.<\/li>\n\n\n\n<li><strong>Evite frases comerciais<\/strong>: Nunca utilize express\u00f5es que sugiram venda direta ou promessas de resultado.<\/li>\n\n\n\n<li><strong>Mantenha um site atualizado<\/strong>: Seu website deve transmitir seriedade e conter informa\u00e7\u00f5es relevantes e atuais.<\/li>\n\n\n\n<li><strong>Produza conte\u00fado de valor<\/strong>: Publique frequentemente, com linguagem acess\u00edvel e objetiva. Conte\u00fado gera autoridade.<\/li>\n\n\n\n<li><strong>Divulgue conquistas reais<\/strong>: Certifica\u00e7\u00f5es, pr\u00eamios, resultados acad\u00eamicos e participa\u00e7\u00f5es relevantes ajudam na constru\u00e7\u00e3o de reputa\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Participe de eventos<\/strong>: Congressos, semin\u00e1rios e encontros especializados fortalecem sua presen\u00e7a profissional e ampliam seu networking.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-quer-se-atualizar-e-dar-o-proximo-passo-na-sua-carreira\"><span id=\"quer-se-atualizar-e-dar-o-proximo-passo-na-sua-carreira\">Quer se atualizar e dar o pr\u00f3ximo passo na sua carreira?<\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Entre agora no <strong>grupo exclusivo do Estrat\u00e9gia Pr\u00e1tica Jur\u00eddica no WhatsApp<\/strong> e receba <strong>conte\u00fados de pr\u00e1tica jur\u00eddica, not\u00edcias e oportunidades<\/strong> direto no seu celular.<\/p>\n\n\n<a id=\"cta-icon\" href=\"https:\/\/sndflw.com\/i\/advocacia-na-pratica\" target=\"blank\" style=\"background:rgb(174,10,11)\">\n            <img decoding=\"async\" src=\"https:\/\/oab.estrategia.com\/portal\/wp-content\/uploads\/2023\/12\/07160715\/whatsapp_1385.webp\" alt=\"\" alt=\"whatsapp_1385\"><span > Acesse agora o grupo Advocacia na Pr\u00e1tica<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-redes-sociais\"><span id=\"redes-sociais\">Redes Sociais<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels is-horizontal is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-499968f5 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/oabestrategia?locale=pt_BR\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" 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c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link 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class=\"wp-block-social-link-label\">Youtube<\/span><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-quer-saber-tudo-sobre-o-exame-de-nbsp-ordem-confira-nossos-artigos\"><span id=\"quer-saber-tudo-sobre-o-exame-de-ordemconfira-nossos-artigos\">Quer saber tudo sobre o Exame de&nbsp;Ordem?<br>Confira nossos artigos!<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oab.estrategia.com\/portal\/prova-oab\/\">Prova OAB<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oab.estrategia.com\/portal\/prova-1-fase-oab\/\">Prova de 1\u00aa Fase da OAB<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oab.estrategia.com\/portal\/prova-2-fase-oab\/\">Prova de 2\u00aa Fase da OAB<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Fazer um bom marketing \u00e9 um diferencial para qualquer profiss\u00e3o. Contudo, diante da grande quantidade de advogados no&hellip;\n","protected":false},"author":12,"featured_media":26906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[505],"tags":[],"class_list":{"0":"post-16411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pratica-juridica"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que a OAB permite no Marketing Jur\u00eddico?<\/title>\n<meta name=\"description\" content=\"Entenda como usar o marketing jur\u00eddico a favor da sua carreira sem ferir as normas e c\u00f3digo de \u00e9tica da OAB.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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