{"id":27253,"date":"2025-12-03T12:00:00","date_gmt":"2025-12-03T15:00:00","guid":{"rendered":"https:\/\/oab.estrategia.com\/portal\/?p=27253"},"modified":"2026-01-20T20:06:07","modified_gmt":"2026-01-20T23:06:07","slug":"como-conseguir-clientes-na-advocacia","status":"publish","type":"post","link":"https:\/\/oab.estrategia.com\/portal\/como-conseguir-clientes-na-advocacia\/","title":{"rendered":"Como conseguir clientes na advocacia?"},"content":{"rendered":"\n<p><\/p>\n\n\n<a id=\"cta-icon\" href=\"https:\/\/sndflw.com\/i\/advocacia-na-pratica\" target=\"blank\" style=\"background:rgb(174,10,11)\">\n            <img decoding=\"async\" src=\"https:\/\/oab.estrategia.com\/portal\/wp-content\/uploads\/2023\/12\/07160715\/whatsapp_1385.webp\" alt=\"\" alt=\"whatsapp_1385\"><span > Acesse agora o grupo Advocacia na Pr\u00e1tica<\/span><\/a>\n\n\n\n<p>Conseguir clientes na advocacia \u00e9 uma das maiores dificuldades de quem acabou de obter a carteira da OAB. A gradua\u00e7\u00e3o ensina a t\u00e9cnica jur\u00eddica, mas quase nada sobre constru\u00e7\u00e3o de autoridade, posicionamento e estrat\u00e9gias permitidas para captar clientes.<\/p>\n\n\n\n<p>A boa not\u00edcia? Mesmo come\u00e7ando do zero, \u00e9 poss\u00edvel conquistar seus primeiros casos de forma <strong>\u00e9tica, segura e estrat\u00e9gica<\/strong>.<\/p>\n\n\n\n<p>Neste guia definitivo, voc\u00ea vai aprender <strong>como conseguir clientes na advocacia<\/strong>, como advogado iniciante, usando m\u00e9todos que realmente funcionam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-e-tao-dificil-conseguir-clientes-quando-voce-comeca-a-advogar\"><span id=\"por-que-e-tao-dificil-conseguir-clientes-quando-voce-comeca-a-advogar\">Por que \u00e9 t\u00e3o dif\u00edcil conseguir clientes quando voc\u00ea come\u00e7a a advogar?<\/span><\/h2>\n\n\n\n<p>Alguns motivos comuns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de posicionamento claro<\/li>\n\n\n\n<li>Baixa presen\u00e7a digital<\/li>\n\n\n\n<li>Pouco networking ativo<\/li>\n\n\n\n<li>N\u00e3o saber como oferecer servi\u00e7os sem ferir o C\u00f3digo de \u00c9tica<\/li>\n\n\n\n<li>Medo de divulgar o pr\u00f3prio trabalho.<\/li>\n<\/ul>\n\n\n<a id=\"cta-icon\" href=\"https:\/\/sndflw.com\/i\/advocacia-na-pratica\" target=\"blank\" style=\"background:rgb(174,10,11)\">\n            <img decoding=\"async\" src=\"https:\/\/oab.estrategia.com\/portal\/wp-content\/uploads\/2023\/12\/07160715\/whatsapp_1385.webp\" alt=\"\" alt=\"whatsapp_1385\"><span > Acesse agora o grupo Advocacia na Pr\u00e1tica<\/span><\/a>\n\n\n\n<p>A seguir, veja as estrat\u00e9gias pr\u00e1ticas  e 100% permitidas para superar esse in\u00edcio e come\u00e7ar a construir sua base de clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-defina-seu-nicho-o-primeiro-passo-para-atrair-clientes-certos\"><span id=\"defina-seu-nicho-o-primeiro-passo-para-atrair-clientes-certos\">Defina seu nicho: o primeiro passo para atrair clientes certos<\/span><\/h3>\n\n\n\n<p>Advogados generalistas t\u00eam mais dificuldade de se destacar. Quem escolhe <strong>um nicho espec\u00edfico<\/strong> facilita o posicionamento e aumenta sua autoridade.<\/p>\n\n\n\n<p><strong>Exemplos de nichos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Div\u00f3rcio consensual e invent\u00e1rios extrajudiciais<\/li>\n\n\n\n<li>Trabalhista para empregados demitidos<\/li>\n\n\n\n<li>Previdenci\u00e1rio focado em aposentadoria especial<\/li>\n\n\n\n<li>Consumidor com \u00eanfase em problemas banc\u00e1rios<\/li>\n\n\n\n<li>Penal voltado a crimes de menor potencial ofensivo<\/li>\n<\/ul>\n\n\n\n<p>Quanto mais claro for <strong>o problema que voc\u00ea resolve<\/strong>, mais r\u00e1pido o cliente encontra voc\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-presenca-digital-estrategica-onde-o-seu-cliente-realmente-esta\"><span id=\"presenca-digital-estrategica-onde-o-seu-cliente-realmente-esta\">Presen\u00e7a digital estrat\u00e9gica: onde o seu cliente realmente est\u00e1<\/span><\/h3>\n\n\n\n<p>Hoje, grande parte dos clientes chega por <strong>buscas online<\/strong>. A presen\u00e7a digital \u00e9 obrigat\u00f3ria para quem quer crescer.<\/p>\n\n\n\n<p>Elementos essenciais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perfil profissional no <strong>LinkedIn<\/strong><\/li>\n\n\n\n<li>Site simples com blog e informa\u00e7\u00f5es de contato<\/li>\n\n\n\n<li>Conte\u00fados educativos no Instagram, TikTok ou YouTube<\/li>\n\n\n\n<li>P\u00e1gina no <strong>Google Meu Neg\u00f3cio<\/strong> (um dos canais mais fortes para advocacia)<\/li>\n<\/ul>\n\n\n\n<p>O que postar?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explica\u00e7\u00f5es simples sobre direitos<\/li>\n\n\n\n<li>D\u00favidas comuns de clientes<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es importantes da sua \u00e1rea<\/li>\n\n\n\n<li>Passo a passo de como agir em determinadas situa\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-meu-negocio-o-maior-gerador-de-clientes-locais\"><span id=\"google-meu-negocio-o-maior-gerador-de-clientes-locais\">Google Meu Neg\u00f3cio: o maior gerador de clientes locais<\/span><\/h3>\n\n\n\n<p>Quando algu\u00e9m busca \u201cadvogado trabalhista perto de mim\u201d ou \u201cadvogado previdenci\u00e1rio SP\u201d, o Google exibe resultados pr\u00f3ximos com base no <strong>Google Meu Neg\u00f3cio (GMB)<\/strong>.<\/p>\n\n\n\n<p>Como otimizar seu GMB?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nome + \u00e1rea de atua\u00e7\u00e3o (ex.: \u201cJo\u00e3o Silva \u2013 Advogado Trabalhista\u201d)<\/li>\n\n\n\n<li>Descri\u00e7\u00e3o com palavra-chave<\/li>\n\n\n\n<li>Fotos do escrit\u00f3rio<\/li>\n\n\n\n<li>Conte\u00fados semanais<\/li>\n\n\n\n<li>Pedir avalia\u00e7\u00f5es <em>volunt\u00e1rias<\/em> ap\u00f3s encerramento do atendimento<\/li>\n<\/ul>\n\n\n\n<p>O GMB \u00e9 uma das formas mais r\u00e1pidas de pegar clientes pagantes nos primeiros meses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-networking-que-funciona-como-criar-conexoes-que-geram-casos\"><span id=\"networking-que-funciona-como-criar-conexoes-que-geram-casos\">Networking que funciona: como criar conex\u00f5es que geram casos<\/span><\/h3>\n\n\n\n<p>Networking jur\u00eddico n\u00e3o significa s\u00f3 ir a eventos. Significa <strong>estar presente onde os operadores do Direito est\u00e3o<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-estrategias-praticas\"><span id=\"estrategias-praticas\">Estrat\u00e9gias pr\u00e1ticas<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Participar de comiss\u00f5es da OAB<\/li>\n\n\n\n<li>Manter contato com professores, colegas e ex-estagi\u00e1rios<\/li>\n\n\n\n<li>Conversar com advogados mais experientes<\/li>\n\n\n\n<li>Participar de grupos jur\u00eddicos de Telegram e WhatsApp<\/li>\n\n\n\n<li>Frequentar audi\u00eancias para aprender e ser visto<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-parcerias-e-honorarios-o-caminho-mais-rapido-para-pegar-os-primeiros-casos\"><span id=\"parcerias-e-honorarios-o-caminho-mais-rapido-para-pegar-os-primeiros-casos\">Parcerias e honor\u00e1rios: o caminho mais r\u00e1pido para pegar os primeiros casos<\/span><\/h3>\n\n\n\n<p>Uma das formas mais eficientes de come\u00e7ar \u00e9 atrav\u00e9s de <strong>parcerias<\/strong>, com ou sem honor\u00e1rios de \u00eaxito.<\/p>\n\n\n\n<p>Voc\u00ea pode buscar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escrit\u00f3rios maiores<\/li>\n\n\n\n<li>Advogados especialistas<\/li>\n\n\n\n<li>Correspondentes jur\u00eddicos<\/li>\n\n\n\n<li>N\u00facleos de pr\u00e1tica jur\u00eddica<\/li>\n<\/ul>\n\n\n\n<p>Parcerias permitem aprender, ganhar experi\u00eancia real e montar portf\u00f3lio, mesmo sem clientes pr\u00f3prios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-bono-estrategico-experiencia-reputacao-e-indicacoes\"><span id=\"pro-bono-estrategico-experiencia-reputacao-e-indicacoes\">Pro bono estrat\u00e9gico: experi\u00eancia, reputa\u00e7\u00e3o e indica\u00e7\u00f5es<\/span><\/h3>\n\n\n\n<p>Atender familiares, amigos, ONGs ou pequenos empreendedores <strong>de forma pro bono<\/strong> pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gerar confian\u00e7a<\/li>\n\n\n\n<li>criar repert\u00f3rio<\/li>\n\n\n\n<li>gerar depoimentos espont\u00e2neos<\/li>\n\n\n\n<li>colher indica\u00e7\u00f5es naturais<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 uma estrat\u00e9gia \u00e9tica e extremamente \u00fatil para quem est\u00e1 come\u00e7ando.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plataformas-juridicas-mais-um-canal-permitido-para-atrair-clientes\"><span id=\"plataformas-juridicas-mais-um-canal-permitido-para-atrair-clientes\">Plataformas jur\u00eddicas: mais um canal permitido para atrair clientes<\/span><\/h3>\n\n\n\n<p>Diversas plataformas conectam advogados a pessoas com d\u00favidas jur\u00eddicas. Elas funcionam como uma vitrine para seu trabalho.<\/p>\n\n\n\n<p>Por que usar?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perfil indexado no Google<\/li>\n\n\n\n<li>Exposi\u00e7\u00e3o gratuita<\/li>\n\n\n\n<li>Oportunidade de fechar consultas<\/li>\n\n\n\n<li>Mais visibilidade<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-atendimento-de-excelencia-a-maior-fonte-de-indicacoes-que-existe\"><span id=\"atendimento-de-excelencia-a-maior-fonte-de-indicacoes-que-existe\">Atendimento de excel\u00eancia: a maior fonte de indica\u00e7\u00f5es que existe<\/span><\/h3>\n\n\n\n<p>A melhor forma de conseguir clientes na advocacia \u00e9 <strong>n\u00e3o perder os que j\u00e1 chegaram at\u00e9 voc\u00ea<\/strong>.<\/p>\n\n\n\n<p>Boas pr\u00e1ticas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responder r\u00e1pido<\/li>\n\n\n\n<li>Explicar sem juridiqu\u00eas<\/li>\n\n\n\n<li>Enviar atualiza\u00e7\u00f5es sobre o processo<\/li>\n\n\n\n<li>Mostrar organiza\u00e7\u00e3o e seguran\u00e7a<\/li>\n\n\n\n<li>Transpar\u00eancia sobre honor\u00e1rios<\/li>\n<\/ul>\n\n\n\n<p>Um cliente bem atendido indica para v\u00e1rios outros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-quer-se-atualizar-e-dar-o-proximo-passo-na-sua-carreira\"><span id=\"quer-se-atualizar-e-dar-o-proximo-passo-na-sua-carreira\">Quer se atualizar e dar o pr\u00f3ximo passo na sua carreira?<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-confira-nossos-artigos\"><span id=\"confira-nossos-artigos\">Confira nossos artigos!<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oab.estrategia.com\/portal\/como-fazer-um-bom-marketing-juridico-sem-ferir-o-codigo-de-etica-da-oab\/\">O que a OAB permite no Marketing Jur\u00eddico?<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oab.estrategia.com\/portal\/quais-areas-da-advocacia-mais-pagam-hoje-no-brasil\/\">Quais \u00e1reas da advocacia mais pagam hoje no Brasil?<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-entre-agora-no-grupo-exclusivo-do-estrategia-pratica-juridica-no-whatsapp-e-receba-conteudos-de-pratica-juridica-noticias-e-oportunidades-direto-no-seu-celular\"><span id=\"entre-agora-no-grupo-exclusivo-do-estrategia-pratica-juridica-no-whatsapp-e-receba-conteudos-de-pratica-juridica-noticias-e-oportunidades-direto-no-seu-celular\"><strong>Entre agora no grupo exclusivo do Estrat\u00e9gia Pr\u00e1tica Jur\u00eddica no WhatsApp e receba conte\u00fados de pr\u00e1tica jur\u00eddica, not\u00edcias e oportunidades direto no seu celular.<\/strong><\/span><\/h3>\n\n\n<a id=\"cta-icon\" href=\"https:\/\/sndflw.com\/i\/advocacia-na-pratica\" target=\"blank\" style=\"background:rgb(174,10,11)\">\n            <img decoding=\"async\" src=\"https:\/\/oab.estrategia.com\/portal\/wp-content\/uploads\/2023\/12\/07160715\/whatsapp_1385.webp\" alt=\"\" alt=\"whatsapp_1385\"><span > Acesse agora o grupo Advocacia na Pr\u00e1tica<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-redes-sociais\"><span id=\"redes-sociais\">Redes Sociais<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels is-horizontal is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-499968f5 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/oabestrategia?locale=pt_BR\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 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s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 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